Social Influence
Influence can be brought about or may come unsolicited. When it comes unsolicited, influence is word-of-mouth, driven by personal recommendations passed from one social connection to the next, the...
View ArticleSocial Innovation in Business
Socially driven processes are disrupting traditional approaches to business. Social techniques and tools allow people to connect and interact with unprecedented speed and ease as business gets social....
View ArticleSocial media Disasters
We came across yet another example of just how crucial it is to have in place a robust, coordinated, social media management strategy Qantas, the national airline carrier of Australia, was unwittingly...
View ArticleThe Customer Activated Enterprise
A survey undertaken by IBM believes in the age of ubiquitous digitisation, most CEO’s believe that customers now exert a growing influence on their businesses strategy. In fact, these CEO’s place them...
View ArticleSecurity Update – Heartbleed
A major vulnerability has been discovered for the technology that powers encryption across the majority of the internet. Our security team have taken steps to assess the impacts to Cartouchan and make...
View ArticleRiver Island in Hot Water
We came across another example of a social media backlash impacting a well known retail brand This time the culprit is River Island. The product in question is a Domestic Anti ‘Nag Gag’ novelty item...
View ArticleHow to exploit Predictive Analytics to drive increasing customer loyalty
Predictive Analytics is the capability to analyse future information based on past behaviours or patterns. This allows businesses to have better intelligence which in turn, they can utilise to ensure...
View ArticleThe Immediacy of Engagement
Creating the right atmosphere to enable proper and quality engagement with your customers is not easy It involves being attune to their behaviour and intent signals; its enabling the right channels to...
View ArticleGetting (and keeping!) the right team
An important aspect of delivering a great product and a fantastic user experience for our customers is having the right team to deliver it. As the demand for technology services and product grows, it’s...
View ArticleMerry Christmas!
Wishing all our followers and supporters a great christmas and peaceful New year. We are looking forward to sharing exciting developments in 2016 Link to this post!
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